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<dc:title>I really love bees: o poder de envolvimento da narrativa transmídia desenvolvida nos ARGs</dc:title>
<dc:subject>Narrativa Transmídia | Alternate Reality Game - ARG</dc:subject>
<dc:description> Monografia (graduação)—Universidade de Brasília, Faculdade de Ciência da Informação, Curso de Graduação em Comunicação Social com habilitação em Jornalismo, 2011.</dc:description>
<dc:creator>Faria, Heitor Albernaz de</dc:creator>
<dc:contributor>Freitas, Maria Gabriela</dc:contributor>
<dc:language>Português</dc:language>
<dc:type>Trabalho de Conclusão de Curso - Graduação - Bacharelado
</dc:type>
<dc:abstract>A narrativa transmidia sobrepõe-se aos suportes, fazendo de cada midia um desafio para a audiência sair da rotina e vivenciar na pele uma história. Usada nos jogos de realidade alternativa (altemate reality games - ARG), a narrativa transmídia muda a forma como as pessoas se relacionam com os elementos da narrativa, criando uma experiência de fruição diferente com a trama. O intuito do presente trabalho é entender e analisar como os elementos da narrativa somados aos aspectos transmidia envolvem e motivam as pessoas a participarem dos ARGS, entendendo o contexto social e midiático no qual eles se desenvolvem. | The transmedia storytelling overlaps the media itself, making each media a challenge to take the audience out of their routines and experience a story in flesh. Used in alternate reality games (ARGs), the transmedia narrative changes the way people relate with the elements of the narrative, creating different experiences of fruition with the plot. The purpose of this study is to understand and analyze how the narrative elements added to transmedia aspects involve and motivate people to participate in ARGS, understanding the social and the media context in which they are created.</dc:abstract>
<dc:date available>12.11.2023</dc:date available>
<dc:date submitted>2011-</dc:date submitted>
<dc:date issued>12.11.2023</dc:date issued>
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